Tuesday, November 29, 2016

Forbes Names Federer as World's Most Valuable Sports Brand

Aleksandr (Alex) Korchmar is the owner of Alkor Capital, a Brooklyn, New York, company that owns several businesses in the fields of construction, real estate development, and auto sales. During his free time, Alex Korchmar follows tennis enthusiastically and considers Roger Federer his favorite player.

Federer has been having a tough 2016. Not only did he develop a knee injury that caused him to bow out early in Wimbledon, but he also slid down in the ATP rankings to the seventh spot. Despite this, the 17-time grand slam winner remains one of the most valuable athletes not only in tennis, but across all sports.

In the recent Fab 40 list released by Forbes magazine, Federer was named as the most valuable sports brand in the whole world. With a brand value of $37 million, Federer is ahead of contenders such as basketball player LeBron James ($34 million), golfer Phil Mickelson ($28 million), and sprinter Usain Bolt ($25 million). Just this September, Federer was also named by Forbes as the fourth-highest-paid athlete of 2016, having garnered almost $68 million over the past year.